Maybe I am a little biased, because I think he is a great
guy, but I am a BIG fan of Josh “Handz Onn” Russell. I have said it before, and
I will say it again, he is one the hip hop artists in this area that in my
opinion gets it. He truly understands that this business, this genre is just
about money, hoes, and clothes. It’s about the MUSIC. It’s about crafting good
songs that make people want to listen, have fun, and most importantly, come see
you when you perform.
Handz Onn put together a show recently at the Shark’s Club
on College Avenue in Appleton (which seems to be quite the music spot lately; a
few weeks back I went and checked out a Spotlight Entertainment show in the
same venue) called Winter Session. Incidentally, another thing about Josh that
I really respect is his humbleness. He put the show together, he did a LOT of
the leg work, but at the end of the day, he WASN’T the headliner, but I will
touch on that in a bit.
The first act, Looni Tunes, did a nice set. Apparently, it
was their first performance together, but you really couldn’t tell, simply
because they were both already seasoned solo performers.
Big H out of Minnesota hit the stage as well, and I gotta
say I was impressed with his flow.
The energy from S.M.O.K.E.D. filled the entire place.
Actually, THEY filled the entire place. At one point I think they were both in
the back of the place, cordless mics in hand rocking the crowd.
Josh, joined by drummer Jaime Varela of the metal band
Evoked, tore the stage DOWN, and Tha Regime just completely shut the door.
Tha Regime, the headliner of the show, impresses me more and
more every time I see and hear them. When you watch them on stage, it is hard
to believe that they have been a group only since August of 2012. Their ebb and
flow with each other is just effortless and on point. And their styles complement
each other so well. With Tha Prophet’s low DMX-like growl to S.O.T. rapid fire
Twista-esqe delivery, Tha Regime are the complete package.
Since I have mentioned the Spotlight show, there were some
VERY obvious differences between the two shows, although both were hip hop
shows. The first glaring difference was the lineup. The Spotlight show was just
that: A Spotlight Entertainment show. Every act on the bill was a Spotlight
act. And that makes perfect sense. For Josh’s show, he brought in acts the liked,
respected, and felt deserved a spot. I respect that as well.
The second difference the start time. When there is a Handz
Onn show, it starts when it SAYS it is going to start. (I will throw in this
caveat, though. THIS particular show started about 15 minutes late; so there
were no breaks between the acts. Just kept right on rolling.) One of my biggest
pet peeves as always been the RIDICULOUSLY late start for some of these hip hop
shows. If your flyer says show is at 10, why in the hell is it 12:30 before the
FIRST act hits the stage? Ain’t nobody got time for that.
Don’t get me wrong, I have MAD respect for a LARGE number of
the hip hop artists around here (some, not all. Some of them are just flat
garbage), but let’s not get it twisted. NONE of them are superstars. I respect
your grind and your talent, so me dropping $5 or $10 at the door to see your
show isn’t really a bother. But I want a SHOW. Not two or three songs from the
act that is SUPPOSED to be the headliner at 1:30 in the morning because
everyone has been bullshitting around for the last three hours.
Anyway, I digress. I talked to Josh about his show before
they hit the stage.
What are you trying to accomplish with what you have going on tonight?
Tonight is completely focused around the fact that I want to
show that I am different kind of hip hop artist in this area. I want to show
that I am a performer, not just a rapper. I can get in a booth and spit a verse
all day. I want to show that I am a performer. I want to show that there IS performing
in hip hop. There should be lights. There should be a stage. There should be
all kind of fun goodies. I have a live drummer behind me tonight. I want to
show that I am more than just an open mic hip hop artist.
What else you got going on tonight?
Man, I got performers from all over. I got acts from Sheboygan,
Appleton, and Minnesota. I am also going to be videotaping the show from
multiple angles so I can put together a promo video to send to record labels to
show that I am not just part time rapper. This is my job and this is my life.
What was the thought process behind all ages and no cover for this
show?
There are not enough places that allow you to do all ages,
you know? And it really sucks, because the younger crowd is the next generation
of listeners. The younger kids are the next generation of Handz Onn fans, and I
want to be able to throw all ages shows so they have a chance to be a part of
something.
So what is next for you?
Well, I am going to finish up my CD, then go do another show
in Vegas in April and then in June I am doing a 30 day tour around the United
States. I bring everything with me too;
I am the full show, not just one performer. Handz Onn is not a rapper anymore.
Maybe at one point he was, but at this point now Handz Onn has become an industry.
Yes, I am the rapper, but I have so many people that are behind me.
Photographers, security, stage hands, sounds guys; the name Handz Onn is no
longer just me.